Online reputation is super important to any website or business owners. It is important to be careful what you post (individual or businesses) and what is posted about you because you never know the impact down the road. Every once and while take a step back and think about what your name really means. What would someone think when they saw your logo or name?
Now that it is a new year it is time to get refreshed on the top five ways to improve your current reputation situation as provided by Forbes.
1) Google yourself or your business
Take note of what pops up as the top results. Most people will not scroll down very far so focus on the first handful of links. Would you be satisfied with those results? Are they positive or negative? If mostly negative information is coming up there needs to be immediate action. You can not delete what is on Google, but you can try and hide it or cover it up with more positive news.
2) Check all social media accounts
Whether you are an individual or business owner you should always scan through your social media posts to make sure they are appropriate. Are you proud of what has been posted? If not, get rid of all the harmful content.
3) Check email communication
Scroll through the inbox and judge how well you have been communicating with people in your contact list. Are you forgetting anyone?
4) Update bio information
It is important to be clear and concise in all bios. It should be a short summary of who you are and what you are trying to accomplish. Something that will grab an individuals attention. It helps to put in a link to your work.
5) Spread the word
The best way to get yourself out there is to communicate and publish content relative to the industry you work in.